Capsule 8 is the new fashion concept that minimizing the wardrobe but maximizing the ways of wearing. Starting from the painpoint of people have so many clothes in their wardrobe but a lot of times, they still feel nothing to wear. Capsule 8 will solve this problem by offering the capsule wardrobe concept, which is eight timeless pieces of cloeths that can be mix-matched in more than twenty ways. What's more, the eight items are well selected that are stuitable for the weather of SF Bay Area.
Capsule 8 is a pop-up clothing retail space created by Marisa, Ryan, Changlin, and Nicholas. At the start of the Fall 2016 semester we were given the task of creating a pop-up store for the category clothing. The team started with secondary research, defining areas of interest; athleisure, recycled, custom/tailored, and capsule. From these four areas of interests, we set out to do street intercepts. We found pain points and areas of opportunities of clothes shopping. After several group discussions around our research, both primary and secondary, we decided on a capsule collection. Capsule is a wardrobe collection of a few essential items of clothing that don’t go out of fashion, such as coats, collared shirts, plain t-shirts, and jeans. This defined product category was perfectly suited to solve our people problem statement of “I am overwhelmed by my closet and shopping. I have a lot of clothes, but nothing to wear, or that fits”. With our defined retail space set on a capsule collection we began to …
For art-lovers who attend festivals and seek to celebrate the occasion, Nail Canvas is a pop-up nail salon that transforms the moment into nail art. Unlike other nail services, Canvas partners with local artists to craft designs specific to the occasion. Wear the moment.
sitioning Statement: For urban millennial couples shopping for unique wedding bands, Diamond in the Rough is a jewelry pop-up that guides customers through the process of designing and printing their rings. Unlike traditional jewelry stores, Diamond in the Rough demystifies fine jewelry and enables couples in the creation of a personal and lasting symbol of their love. Summary: The Diamond in the Rough experience begins weeks or even months before the couple gets to the store. They are connected online with a Design Associate who learns about the couple, their plans, and their preferences and helps guide them toward their preferred designs. When the couple arrives at their appointment, they are greeted and offered the signature cocktail (a sparkling rosemary, gin drink) and checked in. With their budget, materials, ring sizes and basic designs already determined, they relax and enjoy a date together, fine tuning their ring designs in person with the Design Consultant. Music that represents them as a …
Through research, the Pleasure Toys Team discovered that adults who are seeking to achieve pleasure free from traditional sexual definition find a highly segmented sex product experience where they aren’t represented. How might we design an experience for pleasure toys that transcends identity labels and equalizes access to pleasure? Noje supports every human throughout their sexual journeys, no matter what that journey looks like. Unlike traditional sex shops, Noje believes in equal access to pleasure and doing things your way... Because nobody knows your body like you!
Our project looked at the future of travel. This document gives an overview of the entire project.
In the beginning, there was research. In-store observations of the environment and customers, store manager interviews, traditional apothecary to contemporary takes on an apothecary. What we found was that health & wellness customers encountered too many choices at apothecaries and pharmacies. There was no clear information. The overwhelming environment and the unknowable products made people confused and reluctant to ask for the help they needed. Perhaps our pop-up could assist customers before they arrived with an app, and provide context and direction upon arrival. We couldn't approach the entire health & wellness market. In our research, we identified increases in corporate investment in health & wellness, yet no on-site apothecary/pharmacy was being offered. So we saw an opportunity. We conducted interviews with our new target customers: corporate campus employees. We walked them through two concepts represented in storyboards. Our participants showed us that they want a natural approach to health and …
The experience studio course is a key highlight of the DMBA program. The course helps us continue to craft human-centered design in business specifically focused on the design of user experience, service, and holistic interactions based around a 5-E framework (Entice-Enter-Engage-Exit-Extend). In the Fall 2018 experience studio course, the semester-long project was designed around “the future of retail.” Centered on the retail subject of tea, the team behind Alchemy Tea Lab developed a hypothesis, conducted research, developed multi-layer, high and low fidelity concept sketches, 3D AR/VR models, and multi-scale prototypes, built a full-scale “phygital” (physical and digital) retail pop-up and micropilot test, and analyzed the results to determine if we were successfully able to meet our challenge. The future of retail: tea challenge statement was: How might we… provide a fun and engaging experience that empowers our customers* to make informed, confident decisions around the purchase, preparation, and co…
Traditional banks are lonely, especially for college students who are first time bank customers. Modo is a radically transparent and social financial community supported by our Insta-famous, approachable experts. Modo offers a personalized platform that enables customers to share their financial data in order to collaborate with their peers on spending, earning, debt, and #lifegoals.
Micropilot Vision: The Giving Forest is a toy experience designed for children that allows them to donate a toy that has been outgrown. It is designed to be simple-to-navigate and engages children in a giving experience, with a store assistant to guide them towards receiving a memento of their visit afterwards. Positioning Statement: For parents and children who have too many toys, The Giving Forest is a toy donation space that teaches children about generosity. Unlike the overwhelming and over-stimulating toy stores of today, The Giving Forest is the antidote to consumerism: a simple and focused experience that rewards children for being generous and helps parents create a culture of giving at home. Results + Next Steps: The experience surprised & delighted, and revealed a bigger opportunity with the potential to take “giving” into other contexts. Further testing & validation will surround the toy donation moment, the pre-donation experience (how can parents talk to children about choosing the toy to do…